Firenze / 2022
Project: Art direction
The editorial inspired by the #WithFarfetch campaign for the international fashion platform was an exclusive partnership with local Farfetch partner, and O.W. studio's client, Labels Sittard. Weber styled and photographed the above editorial as part of his Polimoda Master program. Here his primary source of inspiration was "Add to Cart," as he referenced this in an editorial that reflects the ease of online purchasing in today's digital age.
Another project Weber worked on during his Master's program at Polimoda (Firenze) was a Gucci exclusive editorial . As described by Weber during his presentation, "Domenico Gnoli’s artistic realm and the theoretical proposal is a world seen through the lens of detail, a detail that transforms into a work of art. This infinitely small detail reflects the entire universe. The Gucci editorial presented by creative director Olivier Weber is centered on this conceptual drive. The concept looks through the eyes of undefined beauty, allowing the viewer to experience the smallest detail of Gucci’s beauty and nonetheless the beauty of its dream."