O.W. studio




Image
‹ WWD Japan
‹ Farfetch
‹ Labels Sittard
‹ Odette Lunnetes
‹ Narcis Van Esser
‹ &C magazine
‹ Ozwald Boateng
‹ Ronald Van Der Kemp


Strategy
‹ Christian Dior
‹ Helmut Lang
‹ Elisabetta Franchi
‹ Geoffroy Van Hulle


Styling
‹ The Voice of Holland
‹ The Voice Kids
‹ Big Brother


Design
‹ O.W. jewelry


The Art of Expression
‹ A Visual Orgasm1
‹ Add To Cart2


Featured
‹ Het Rijksmuseum
‹ #FollowMe
‹ WWD Japan
‹ Polimoda


About
Each project is distinct, with an emphasis on fashion, interior design, and lifestyle. Our clients and us want the same thing: to create both inclusive and exclusive works of art.

Mark

4. Odette Lunettes

 




Antwerp / 2020
Project: Creative Direction and image development

           As this young eyewear company began to expand rapidly, it was actively seeking the right brand identity. As a result, Weber was asked to join this team, bringing my fresh perspective and new ideas to bring luxurious touches to eyewear that is accessible and affordable. He introduced several projects, from new store concepts to developing advertising and promotional campaigns.
            "Audiences now are perceiving fake news as actual news, a revelation that poses a real threat to the integrity of real news and credible media sources." Ouvre Tes Yeux, a concept by Weber, challenges these thoughts, with the mission to make people open their eyes and critically look at the current situation. International artist Charlotte de Cock was invited to join us in sharing this vital message. Known for her enthusiastic and headstrong approach, she is sure to electrify audiences with her perspective.
            The launch eventually made headlines, as the strategy included the release of several fake news plugs to redirect the audience's attention to the true cause of the problem.


© images by Odette Lunettes



Mark