Olivier Herman Nicolaas Weber — Creative Director and conceptual artist
New York City / 2022
Text by Triston Brewer
Creation to me is invention, an act of dedication and drive to produce content that transcends limitations and outdated rules. I believe in art challenging the status quo, going against the grain.
It was never my intention to tip toe into the creative world. My mission has always been to tread broadly, stomp across genres, and dance with techniques that ultimately would enable me to live a fully realized existence as an artist. The beauty of the current landscape is that it moves at such a furious pace that it forces me to constantly find new ways to express my artistry.
“To be an artist, is to be a provocateur.”
I believe that to be a complete artist is to be consumed by everything that inspires me, from the familiar to the unknown – to be afraid yet still go to areas that will push me to areas I may never have thought to go. What I have already learned is that initiative is the spark that drives everything. There are so many concepts running through my head at any given time and it is going to take all of the fire in my belly to release them into something I can present to the world.
Our creative direction studio provides a variety of creative services, including:
- Creative Direction
- Art Direction
- Brand strategy
- Branding concept development
- Graphic Design
- Editorial and commercial styling